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Rosedale Development Association
Why We Changed Our Logo
Feb 27, 2015

Rosedale Development Association’s mission is to work in partnership with residents, businesses, and institutions to build a strong and healthy community. But our communities health does not only depend on access to healthy food or health care. Rosedale becomes healthier every time a small business opens its doors. Rosedale becomes healthier every time a neighbor takes a walk on the trails. Our community becomes stronger and healthier every time residents, businesses, and institutions come together to make a change for the better.

Logo Evolution

And that is why we needed a change. To better reflect our mission and what Rosedale Development Association is all about, we gave our logo a facelift. The arch icon is distinctly Rosedale, and we re-envisioned it with a dramatic angle to make it more dynamic. The type treatment is updated in a traditional font evoking a strong foundation while remaining friendly and accessible.

This update comes at a significant time, as Rosedale has been experiencing a lot of change. From new business development to the Rozarks trails to a new bus line, Rosedale is not the same place it used to be. It is a vibrant, diverse community with a lot of potential. It is becoming a better place to live, work, and play. It is a community that we are proud to represent — and we want to represent it well.

That is why we decided our logo needed a change. That is why we will always strive to work in partnership with the community to make Rosedale a wonderful place to call home.

Logo update by Elizabeth Johnston, a Rosedale resident and owner of Lizzardbrand.